GROUND LEVEL- VINTAGE & SECOND-HAND CLOTHING BRAND
Strategy for a Complete SEO Campaign for UK Clothing Store That Increases Traffic to 5K in a Year.
350
+
Clients & Growing
$
50
M+
Sales Generated
120
+
In-house Experts
30
M+
Organic Traffic
1
BN+
Organic Impressions
100
K+
Keywords Ranked
Awards & Certifications
With our Digital Marketing Agency, you can give your brand a boost. We provide you traffic, but we also get you, customers.
The Business Needs
Knowing the User Requirement
The vintage and second-hand clothing store Ground Level SEO met great challenges in SEO. A client genuinely bothered about generating organic traffic to the website visited in vain from trying to rank for any relevant keyword and to attract visitors. The desire was to strengthen SEO on their website and convert it all into revenue. They wanted to work with a good eCommerce SEO company that can deliver the following:
- Review existing site SEO and content audit.
- Conduct keyword research as well as create relevant content.
- Optimize current pages with appropriate keywords.
- Assessment for technical lapses in the website.
- Develop content marketing techniques for traffic and branding.
- Set up accounts in Google Analytics (GA), Google Search Console (GSC), etc., for reporting.
- Link building to improve domain authority.
About Our Client
Ground Level presents itself as a dealer of vintage and second-hand clothes. They gather and source clothes worldwide solely for the purpose of quality. They sell via the multi-brand, multi-style approach of thousands of items which include clothes, accessories, art, décor, and records. The brand has focused on reaching more consumers with its business and expanding its sales through its website.
Our Approach
How Our SEO Team Planned The Project
Before we were going to make the campaign for them, we asked the client what exactly they want to find out from us, and what needs they expect to be filled. All these conversations made it clear that Ground Level needs a very comprehensive engagement of SEO that covers their entire website, from technical SEO to on-page SEO, content development, and keyword research. We had already been engaged on eCommerce websites previously; thus we easily understood the client’s needs.
To construct a very effective SEO strategy, we conducted extensive research on the industry and competitors. This analysis gave us insight into the keywords and search trends that helped us strategize.
After this, we then gathered experienced search engine optimization analysts, designers, developers, and digital marketing strategists, and created a complete action plan for the timely execution of the project.
The Solution
Exceptional SEO Services Delivered to Ground Level!
On the basis of analyzing the client’s website and a thorough evaluation of competitors, we made a strategy to optimize Ground Level online through our SEO services. The aim was to develop an all-around SEO strategy that has some pretty tangible sets of results while ensuring an excellent user experience.
We ventured into the whole thing as a phase-by-phase and systematic approach, which was good for the client flexible adjustment at any point throughout the whole SEO process. Starting with keyword research, we then proceeded to on-page and technical SEO to lay a really strong SEO foundation before optimizing content and web pages.
Our team has implemented white hat link building to relevant pages and has done effective internal linking for best results. Also, high-quality content was provided with proper keyword optimization to the respective webpage and created by our content development team.
We have no stone unturned in covering all SEO aspects including meta details, content, keywords, and technical SEO. The overall optimization worth of the site is therefore maximized.
Final Outcome
Here’s what happened after three months of hardcore SEO work for monitoring potential results. The website was expected to begin increasingly increasing impressions along with traffic within six weeks of implementing our SEO services. Most of the pages that had our optimized on-page and technical SEO turned out to rank on the first pages of Google’s search results. The monthly traffic climbed to 5,000 visits by the end of the project, an increase from 1,000 before our engagement with the client.
Better Discussions, Greater Conversions
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